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How to Handle a Car Salesman
- By Eric Hill
- Published 26 September 2008
- Car Buying
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What do you feel the moment you walk inside a car dealer shop? A lot of people would never drop by any of these places unless they are really going to buy a car. For those who are just looking, they'd rather go to an open showroom or check over the internet to find the car they possibly need. This is because they don't want to be controlled by the car salesmen.
The thing is, car salesmen are trained to do just that. Their goal is to make a sale. And yours is to find the best car in the block at the least possible price. But then again, the moment you step your foot into a car dealer's shop, you cease to be in control of your surroundings. And you'll be goaded by the car salesman in front of you. So how do you handle that?
First, know for a fact that car salesmen would like to influence you as to which car to buy. If you are not certain about what you like, you're vulnerable. You are most likely to go home with the priciest sedan or SUV with the premise that it has the best features around. Before you go inside a car dealer shop, you have to know the type, model, and color of the car you want. And don't settle for anything else.
Buying a car is one big investment. And it should be done with meticulous consideration. And your decision as to which car to buy should never be made in a matter of 30 minutes. So if you feel that the car dealer is implicitly asking trying to change your mind, be firm and show him that you're the boss and you're the one who has the last say.
Another thing you should be wary about when buying cars is the price the salesmen put out on you. Keep in mind that these people are going to be paid based on their daily sales. This is a commission-based business and the more they squeeze out of you, the higher the pay they take home.
Car salesmen would normally ask you how much down payment you can shell out and how much monthly payment you can oblige to. Don't give your maximum figures. Because the salesmen would inflate the down payment to twice as much as what you can pay anyway. You might sound cheap when you say you can only pay $2,000 down payment. But hey, he could give you the car at $4,000.
To handle the salesman, you should never let him handle you. You can always contradict what he's saying. Anyway, you're the customer and you're always right. Besides, he won't let you walk the front door without a purchase. Because if he does, he has to wait in line for the next customer he can sell to. More likely than not, he'd rather settle for minimal profits than none at all. Don't just say yes to all his numbers and offers. Agree only if you know for a fact that the price is fair. Be the most challenging customer he has ever met. Only then you can walk out of the car dealer shop with a real good deal.
The thing is, car salesmen are trained to do just that. Their goal is to make a sale. And yours is to find the best car in the block at the least possible price. But then again, the moment you step your foot into a car dealer's shop, you cease to be in control of your surroundings. And you'll be goaded by the car salesman in front of you. So how do you handle that?
First, know for a fact that car salesmen would like to influence you as to which car to buy. If you are not certain about what you like, you're vulnerable. You are most likely to go home with the priciest sedan or SUV with the premise that it has the best features around. Before you go inside a car dealer shop, you have to know the type, model, and color of the car you want. And don't settle for anything else.
Buying a car is one big investment. And it should be done with meticulous consideration. And your decision as to which car to buy should never be made in a matter of 30 minutes. So if you feel that the car dealer is implicitly asking trying to change your mind, be firm and show him that you're the boss and you're the one who has the last say.
Another thing you should be wary about when buying cars is the price the salesmen put out on you. Keep in mind that these people are going to be paid based on their daily sales. This is a commission-based business and the more they squeeze out of you, the higher the pay they take home.
Car salesmen would normally ask you how much down payment you can shell out and how much monthly payment you can oblige to. Don't give your maximum figures. Because the salesmen would inflate the down payment to twice as much as what you can pay anyway. You might sound cheap when you say you can only pay $2,000 down payment. But hey, he could give you the car at $4,000.
To handle the salesman, you should never let him handle you. You can always contradict what he's saying. Anyway, you're the customer and you're always right. Besides, he won't let you walk the front door without a purchase. Because if he does, he has to wait in line for the next customer he can sell to. More likely than not, he'd rather settle for minimal profits than none at all. Don't just say yes to all his numbers and offers. Agree only if you know for a fact that the price is fair. Be the most challenging customer he has ever met. Only then you can walk out of the car dealer shop with a real good deal.
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1 Response to "How to Handle a Car Salesman" 
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said this on 01 Oct 2008 4:27:30 AM EST
Basically it's very difficult to get the best deal on a new car when dealing with sales people due to the fact they only have so far they can go, even the managers. While price is important, its more important to find a dealerships that can supply the exact new car YOU want and at a fair price.
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